Secured - Pay on Delivery (SPOD) has evolved into one of the most influential pillars of the modern e-commerce ecosystem. It’s no longer confined to low-value transactions — today, even premium and fragile products like the best smart TVs in India 2025 are being confidently purchased under this model.
In the earlier years, digital payments through cards, net banking, and wallets dominated online transactions. However, these methods also opened doors to online frauds and chargeback disputes, creating friction and mistrust between buyers and sellers.
In India, the scenario is uniquely distinct. Even during the height of the COVID-19 pandemic in 2021, approximately 60–65% of all online orders were completed via Pay on Delivery — a stark contrast to countries like the United States and the United Kingdom, where POD usage remains below 3%.
The root challenge lies in the trust deficit — between customers, brands, logistics providers, and e-commerce platforms. To address this, Indian e-commerce leaders have widely adopted POD to reassure consumers and bridge this critical gap.
However, while POD strengthens consumer confidence, it simultaneously brings operational challenges — rejected deliveries, fraudulent orders, and increased logistic costs. These factors don’t just inflate expenses; they often lead to significant product damages and inefficiencies across the supply chain.
Introducing Ridaex Secured - Pay on Delivery — A Smarter Way to Buy the Best LED TVs in India 2025
At Ridaex, we believe innovation should serve both — the customer’s convenience and the company’s operational sustainability. To balance these two dimensions, we have launched an advanced solution — the Secured - Pay on Delivery model.
Unlike traditional COD, Ridaex’s Secured - Pay on Delivery SPOD allows customers to secure their order with a nominal pre-booking amount of just ₹1,499.
It is also noted that, The pre-payment of ₹1,499 is non refundable and covered for operational expenses if there is any dispute in the order.
This small commitment not only reflects genuine purchase intent but also helps us ensure safer, faster, and more reliable deliveries. The remaining balance can then be paid conveniently upon or before delivery.
This approach preserves the essence of SPOD — trust and flexibility — while reinforcing operational efficiency and reducing losses from non-serious or fraudulent orders.
For complete details, please review our Cash on Delivery Terms and Conditions.
Author: Pooja Ram